A branding statement is a one-sentence description of what your brand is and what it stands for. It is the first thing people see when they are introduced to your brand, so it is very important that it is clear, concise, and to the point.
This guide will walk you through how to write a strong branding statement.
First, we will look at what makes a good branding statement, then we will go through a step-by-step process for writing one, and finally we will provide some examples of branding statements that you can use as a starting point for your own statement.
## What is a Branding statement?
Branding statements are one sentence descriptions of your brand. They are used to introduce your brand to people, and they can be used in a variety of ways, such as on your website, on your social media accounts, in your email signature, or on your business cards. They can also be used as an elevator pitch, to describe your brand in just a few seconds.
The best branding statements are short and to-the-point. They should include the following:
What your brand stands for: Your brand should stand for something. What does your brand stand for? What is your brand’s purpose? What are you trying to achieve with your brand? What do you want your customers to feel when they use your product or service? What makes your brand different from your competitors’ brands? These are all questions you should be asking yourself when you are trying to figure out what your branding statement should be.
Why your brand: Why did you choose your brand name? Why is it important to you? Why does it matter to your customers? Why do you think your customers should care about your brand as much as you do?
If you don’t know the answers to these questions, then it is probably a good idea to get some help from someone who does. If you can’t think of a reason why your brand matters, then you probably don’t need a brand at all.
Note: If you are struggling to come up with a good reason why you chose your brand or why it matters to you, you might want to take a look at our How to Choose a Brand Nameguide.
## How to write your own branding statement
Now that you have an idea of what you want to say, it’s time to write it down. There are a few different ways you can go about writing your own brand statement, but the best way to write one is to start with the following questions:
1. Who is your target audience?
2. What do they care about?
3. How can you help them?
These are the questions you need to answer before you start writing your brand statement. Once you have these answers, it will be much easier for you to write the statement that you want.
You can also use these questions to help you figure out how you can make your statement even stronger. For example, if you are writing a brand statement for a business that sells children’s toys, you may want to write something along the lines of: “We are the best children’s toy store in the world”. This is a great branding statement because it tells your potential customers exactly what you are and what you stand for. On the other hand, if your business is a children’s clothing store, you could write something like: “Our children’s clothes are the most stylish clothes on the market”. This statement tells your customers what you do, but it doesn’t tell them why you do it.
## Know your audience
The first step to writing a strong brand statement is to know who your audience is. You need to know what your audience cares about, and what they are looking for in a brand. This will help you write a statement that will resonate with your audience, and it will also help you make sure that your statement is relevant to your audience.
For example, let’s say that you are running a website that sells dog food. Your target audience would be dog owners, and you would probably want to focus on the fact that your dog food is made from 100% natural ingredients and that it has no artificial flavors or preservatives. If this is the kind of information that your customers care about, then this is a good place to start when you write your statement. If, however, your customers don’t care about these things, then maybe you should focus on something else. For instance, maybe your customers want to know that their dog will love the food, or maybe they want to learn more about the ingredients in the food.
If you are having trouble figuring out who your customers are, you can start by looking at your website analytics. You can do this by logging into your Google Analytics account and clicking on the Audience tab. Here, you will be able to see which pages of your website are getting the most traffic, which pages are receiving the least traffic, and which pages your visitors are spending the most time on. This information will give you a pretty good idea of who your website’s audience is, and how they are interacting with your website. You might also want to look at your Google Search Console, which is a free tool that you can use to monitor how your website is performing in Google’s search engine results. This tool will tell you how many people are clicking on your website when they do a Google search for your brand, and whether or not they are finding your website on the first page of the search results. If your website isn’t showing up in the first few search results, this could be a sign that your audience doesn’t know who you are, or that they aren’t interested in what you have to offer.
## Figure out what your brand stands for
Once you know your audience and know what they want, it is time to figure out exactly what it is you want your brand to be. This is the part of the branding process that can be a little tricky, because it is easy to get stuck in a rut when you are trying to figure this out. However, once you have figured it out, the rest of the process will be a lot easier.